For this assignment I would like to focus on the post: “Real Life Story Update 2018 Edition” from the blog, Vintage Revivals. (https://vintagerevivals.com/real-life-story-update-2018-edition/)

1. What is the main purpose of the post?  This post shares a part of Mandi’s personal journey. The main purpose of the post is to share her experience so she can connect with her audience and be genuine and relatable.
2. Who is the audience?  The audience for this post is readers of her blog, Vintage Revivals.
3. How does the post connect with the audience?  Mandi does a good job of connecting with her audience in this post because she is authentic and genuine. She is sharing a very personal experience and allows her readers to capture a glimpse of what was going on during this time of her life. People that read this post can’t help but feel like they understand a little bit more about her as a person.
4. What value does the post provide to their audience?  This post makes the reader feel like they know the blogger, Mandi. They are able to make a deeper connection with her by understanding her better. They feel more connected to the blogger and to her content. This post may also explain to some why the content may have been suffering- leading people to maybe give her another chance.
5. How does the post’s design connect and communicate with the audience?  The aesthetics of Mandi’s blog are very clean and organized. Her use of white as the background color makes the blog easy to read and ensures that whatever colors she uses in her content works well with the overall design. She has also taken the time to structure her content into digestible paragraphs.
6. What metrics will be used to determine if the post is successful?  This post’s success is determined by the amount of traffic generated to the site. Shares and comments on this post will also be used to gauge the effectiveness.

 

When I was in elementary school my mom used to bring the old magazines from her dentist office home with her. I would spend hours cutting out beautiful images of colors, people, and typography- anything that spoke to me. I created a literal swipe file before I even realized what that was. I am obsessed with design. I love art and creating beautiful things. I love DIY projects and working with my husband on creative endeavors. I love product packaging and beautiful illustrations and color schemes.

(This is a pic of my inspiration board as it currently looks- it is constantly changing!)

I dream of learning how to draw better, to illustrate on a computer- to take those images and use them to make people smile. I dream about creating beautiful designs and sharing the joy they bring with others. I dream of letting children and adults know that they are amazing, and a loving Heavenly Father created them for a purpose. I dream of helping my children and others find the things that they are passionate about.

With this blog I hope to share content that I find inspiring. I want to share things that I find interesting, or beautiful- things that can help me improve on my God-given talents and hopefully help someone else find their hidden talents and motivators. I want this blog to be a big swipe file for people looking to learn about what makes designs work, about learning new skills, or just sharing things that are beautiful or hilarious to inspire creativity. We will all learn together. I am excited to share content about the things that I am passionate about. This blog will be the main platform for sharing content, but I also plan on sharing on Instagram and or Pinterest.

When season one of Stranger Things dropped Eggo, owned by Kellogg, noticed that social media was buzzing with Eggo and Stranger Things mentions. The Eggo team and brand agency binge watched the series and were hooked. They were eager to share their love of Eleven and Stranger Things with other fans.

Here are some creative ways the marketing team promoted Eggo on social media-

The marketing team came up with recipes for Eggo waffles that correlated with each episode in the season- here is one example:

The team also created an extension for Google Chrome called “L’Eggo My Spoilers” which blocked spoilers related to Stranger Things so the superfan user could enjoy the series at their own pace- free of spoilers.

Anticipating the popularity of Eleven’s character as a Halloween costume, the team designed a DIY projects. This DIY Eggo flashlight is a fantastic and practical addition to any fan dressed as Eleven.

This social media campaign was a huge success for Eggo and for the Netflix series, Stranger Things. On Twitter alone, Eggo was mentioned 41,200 times in October of 2017. Due to this success on Twitter, Eggo earned approximately $201,801 in earned media value.

By joining the fans of Stranger Things, Eggo was able to connect with their audience and become relevant with a younger generation. Eggo has done a great job of inserting themself into a pop culture phenomenon and capitalizing on it. Their fun and creative marketing strategies are exciting and promote the show as much as they do the product. This approach makes it feel like fun and fandom- not advertising. The principles in play here are Value, Zeitgeist, and the Story Principle.

Value- The user gets free stuff they are interested in by viewing the content.

Zeitgeist- Stranger Things is a pop culture phenomenon. Eggo capitalized on it.

Story Principle- The Eggos tell the story of Eleven. The viewers are engaged in her story and interested in expanding it in their own way.

This was an awesome social media campaign. So fun and relevant- it makes Eggo seem that way too.