For this assignment I would like to focus on the post: “Real Life Story Update 2018 Edition” from the blog, Vintage Revivals. (https://vintagerevivals.com/real-life-story-update-2018-edition/)

1. What is the main purpose of the post?  This post shares a part of Mandi’s personal journey. The main purpose of the post is to share her experience so she can connect with her audience and be genuine and relatable.
2. Who is the audience?  The audience for this post is readers of her blog, Vintage Revivals.
3. How does the post connect with the audience?  Mandi does a good job of connecting with her audience in this post because she is authentic and genuine. She is sharing a very personal experience and allows her readers to capture a glimpse of what was going on during this time of her life. People that read this post can’t help but feel like they understand a little bit more about her as a person.
4. What value does the post provide to their audience?  This post makes the reader feel like they know the blogger, Mandi. They are able to make a deeper connection with her by understanding her better. They feel more connected to the blogger and to her content. This post may also explain to some why the content may have been suffering- leading people to maybe give her another chance.
5. How does the post’s design connect and communicate with the audience?  The aesthetics of Mandi’s blog are very clean and organized. Her use of white as the background color makes the blog easy to read and ensures that whatever colors she uses in her content works well with the overall design. She has also taken the time to structure her content into digestible paragraphs.
6. What metrics will be used to determine if the post is successful?  This post’s success is determined by the amount of traffic generated to the site. Shares and comments on this post will also be used to gauge the effectiveness.